THE MEDIA AND SUSTAINABLE DEVELOPMENT ISSUES

The news paper that is the best selling newspaper is, The Sun newspaper. I think seriours issues such as sustainable development dont really have alot of colmones in the newspaper. This is due to newspapers sometimes have a target and that is to sell with public interest, so there company can profit. The public interest, that sells today is gossip for example scandles,talent shows, soaps for example eastenders ,reality shows and also information on stars and there lifes. all these things take more public interet so people will buy the news papers who have this information more than the ones that dont. People can be ingorant where the environment is concerned. I think it is the newspapers right to inform you of important information regarding the environment out of public interest because even though people can be ingorant people can also want to no more vaild information that gives them an over view of whats going on in the country and what inpact it can have upon us. People also might what to inform others cos sometimes information passed on in an effective way could have an inpact on others opinons. Change of opion of others which can create a cylce of people which could have a great inpact on the environment. The media and tabboids low budget entertainment like reality shows have alot of influence in this country on people because some tv programmes deal with real life issues that effect peoples lifes. I think the media and tabboilds should be used to express such seriours issues such as sustainable development issues because this can also effect people lifes for the furture and generations to come. Programmes like bang goes the theory on BBC 1 Thurseday 03 December is a good source of coverage, this was a experiement to show how much energy we are using in normal family and how to use less which can contribute to the changing of opions of others with being environmentally friendly. The media can be effective but this depends on there approach . Also will this approach be consistant.